My recent blog posts
Your Guide to B2B Lead Generation in 2024 with 7 Effective Lead Magnets
For most B2B companies, B2B lead generation in 2024 is a never-ending battle. Breaking through the noise and capturing the…
Unleashing the Power of Generative AI for B2B Marketing in 2024
The evolution of technology has dramatically impacted B2B marketing over the past decade. We have rapidly moved from a world…
Why B2C Marketing Tactics Fall Flat in B2B Marketing Campaigns(And How to Course Correct)
After over a decade working as a B2B marketing Expert and Specialist, I’ve seen it happen repeatedly: B2B companies shift…
Your innovative product might still fail: 5 Key Factors for Product Adoption
We’ve all seen it happen – a groundbreaking new product hits the market, offering immense improvements over existing solutions. And…
The Mythical Mirage of Product-Market Fit and How it is bad for your business.
The entire concept of “product-market fit,” i.e., that there is some mystical, universal, and definite tipping point for when you…
Rev-Ops Revolution: How Shared Teams Can Accelerate Business Growth While Cutting Costs.
As a seasoned B2B marketing professional, I understand the challenges businesses face when scaling their operations, particularly the significant investment…